Industries Clean-Technology Higher Education Medical Devices B2B Technology Miscellaneous
Capabilities Branding Design Interactive Public Relations
Challenge: Create a simple, elegant site to match the design of Mollie Johnson's work..
Results: Increased traffic to the website has improved project leads for MJI.
After designing the organization's visual identity and standards, The 15-40 Connection needed a Web site that could effectively communicate to a vast audience ranging from teenagers in high school to established adults with families. In addition, granting agencies and researchers, and even government entities would eventually look at this site.
The end-result includes a user-friendly content management system, enabling 15-40 staff to make their own updates – from text to video – as well as a dynamic interface designed to appeal to a wide range of viewers. The site also enables the organization to prominently highlight anecdotal stories that the organization’s target audiences will relate to, while maintaining focus on the bigger picture throughout.
Challenge: Create buzz and fill seats at this event to support Compassionate Care ALS and MDAA/ALS Center at UMass Memorial Medical Center. The organizers wanted to balance fun and excitement with sophisticated elegance. The bottom line was the need to attract deep pockets and raise a lot of money.
Results: The host facility, Tatnuck Country Club in Worcester, MA, was filled beyond capacity with the audience spilling over into an adjoining tent, erected for the event.
Production notes: A swatch of denim was adhered to a textured paper with the simple appeal: Wear Blue. Bring Green.
Challenge: Generate awareness and traffic in eastern Massachusetts for this new entity offering a unique model for buying and selling homes.
Results: Fairly weak response amidst the housing/financial market turmoil of Fall 2008. The mailers earned a 2008 Summit Marketing Effectiveness Award and a 2008 Graphic Design USA Award.
Challenge: Create a brand identity for this struggling non profit organization.
Results: A new logo, Web site and raving fans flocking to the theatre for performances. This work won a 2008 Graphic Design USA Award.
