Challenge: Northeastern University College of Professional Studies (NU CPS) needed to develop and showcase the “nontraditional” student. We worked with NU to define nontraditional and create a sense of empowerment for a nontraditional student.

Results: Our client received effusive praise from their peers for the creation of an energetic, fully HD video portrayed through music and animation.

Challenge: Create and develop a robust website that matches the look and feel of the brand while incorporating a robust content management system for company-driven content.

Results: A large spike in site traffic, the new Marino Center website further developed the company's branding initiative while providing information to users in a simple, well-designed fashion. Attendance to Marino Center events and offerings has increased.

Challenge: Refresh the front-page of Venyu.com with a dynamic asset that points users to several different areas of the Venyu site.

Results: Greater visibility into important company content and increased traction to ideal touch-points.

After designing the organization's visual identity and standards, The 15-40 Connection needed a Web site that could effectively communicate to a vast audience ranging from teenagers in high school to established adults with families. In addition, granting agencies and researchers, and even government entities would eventually look at this site.

The end-result includes a user-friendly content management system, enabling 15-40 staff to make their own updates – from text to video – as well as a dynamic interface designed to appeal to a wide range of viewers. The site also enables the organization to prominently highlight anecdotal stories that the organization’s target audiences will relate to, while maintaining focus on the bigger picture throughout.

Challenge: Introduce this new EMC offering to internal sales teams, existing customers, prospects and the media while making the story easily understood and transferrable.

Results: The second most covered EMC story in the company's history. The video was the second most downloaded asset related to the launch. This is an abbreviated version of the video. View the full-length video here.

Challenge: Create a simple, elegant site to match the design of Mollie Johnson's work.

Results: Increased traffic to the website has improved project leads for MJI.

Challenge: Inform global EMC Velocity Partners (EMC technology resellers) about the re-introduction of this small- to medium-sized business storage system. Provide selling assets in multiple languages for global distribution.

Results: Global adoption of the kit form factor and added opportunities for promotions with key partners. This work won a 2008 Summit Marketing Effectiveness Award.

Production notes: An enclosed flash drive included selling assets in nine different languages.

Challenge: Inform and motivate global EMC Velocity Partners (EMC technology resellers) about the game-changing capabilities of this midrange storage system. Provide selling assets in a way that enable immediate global distribution.

Results: Instant awareness and selling opportunities created among Velocity Partners. This campaign will be completed in late 2008.

Production notes: A CD with a robust GUI included selling assets in nine different languages. The cover included a bellyband for easy open and closure as well as a foil stamp for uniqueness.

Challenge: Introduce an up-and-coming software provider.

Results: An award-winning identity, collateral and Web site that has the market and telecommunications world abuzz.

Challenge: Build an entire event from start to finish and support the event marketing team with audience acquisition, Web site, sponsor packages, booths, and every measure of on-site materials.

Results: Since 2004, we’ve helped EMC World grow from about 2,000 attendees to nearly 10,000 in 2008.

Challenge: Create a brand identity for this struggling non profit organization.

Results: A new logo, Web site and raving fans flocking to the theatre for performances. This work won a 2008 Graphic Design USA Award.