Challenge: Northeastern University College of Professional Studies (NU CPS) needed to develop and showcase the “nontraditional” student. We worked with NU to define nontraditional and create a sense of empowerment for a nontraditional student.

Results: Our client received effusive praise from their peers for the creation of an energetic, fully HD video portrayed through music and animation.

Environmental Compliance Services, Inc. (ECS), saw a surge in business for its geothermal consulting and installation services. The company was ready to spin off a geothermal division, and needed to name it and then come up with a visual identity.

Using HB's naming methodology crafted from experience with several similar projects, members of the HB team helped ECS through a process designed to arrive at the perfect name.

“The HB team guided us through an intensive name development process for our geothermal group,” said Doug McVey, CFO, ECS. “While the process could have been drawn out and difficult, HB’s methodology kept us on track and helped us arrive at a name that works on many levels: Terraclime Geothermal. We look forward to the branding and publicity work to come.”

The design team then worked with Terraclime to create a logo reflective of both the company personality and its capabilities. Stay tuned to learn more about Terraclime in the press, as the company now works with HB's PR team to publicize its technology and experts.

Challenge: Refresh the front-page of Venyu.com with a dynamic asset that points users to several different areas of the Venyu site.

Results: Greater visibility into important company content and increased traction to ideal touch-points.

The 15-40 Connection was well-launched by the time its founders came to Hart-Boillot for help creating a visual identity. Designed to raise awareness about the dismal progress in five-year survival rates among cancer victims between the ages of 15 and 40, the organization aims to stimulate earlier diagnoses through increased awareness to help close this ”shocking gap.”

After designing the organization's visual identity and standards, The 15-40 Connection needed a Web site that could effectively communicate to a vast audience ranging from teenagers in high school to established adults with families. In addition, granting agencies and researchers, and even government entities would eventually look at this site.

The end-result includes a user-friendly content management system, enabling 15-40 staff to make their own updates – from text to video – as well as a dynamic interface designed to appeal to a wide range of viewers. The site also enables the organization to prominently highlight anecdotal stories that the organization’s target audiences will relate to, while maintaining focus on the bigger picture throughout.

Challenge: Catch the attention of aspiring students looking to emerge with competitive skills. Develop a personalized set of materials for graduate, undergraduate and fast-track programs that are tailored to the prospective student's interests and course of study.

Results: The client was thrilled with the fresh and unique look of the materials. The on-demand print solution has made for easy updating and customization.

Challenge: Introduce this new EMC offering to internal sales teams, existing customers, prospects and the media while making the story easily understood and transferrable.

Results: The second most covered EMC story in the company's history. The video was the second most downloaded asset related to the launch. This is an abbreviated version of the video. View the full-length video here.