The 15-40 Connection was well-launched by the time its founders came to Hart-Boillot for help creating a visual identity. Designed to raise awareness about the dismal progress in five-year survival rates among cancer victims between the ages of 15 and 40, the organization aims to stimulate earlier diagnoses through increased awareness to help close this ”shocking gap.”

Challenge: Catch the attention of aspiring students looking to emerge with competitive skills. Develop a personalized set of materials for graduate, undergraduate and fast-track programs that are tailored to the prospective student's interests and course of study.

Results: The client was thrilled with the fresh and unique look of the materials. The on-demand print solution has made for easy updating and customization.

Challenge: With a significant online student community already in place, Northeastern decided that the time had come to create an entirely new business unit for its online degree offerings. With a tight timeframe and mounting pressure from existing business units, the College of Professional Studies marketing team took on the challenge. Hart-Boillot was selected to develop an advertising campaign to promote the “new” offering.

We uncovered that the idea of an “online degree” had a perceived lesser value than an on-campus degree. We recommended a subtle shift in language to “earn your degree online” to align with the fact that an online degree is exactly the same as an on campus degree.

We employed print and banner ads and direct mail to drive inquiries to the web site.

Results: In the first weeks of the site going live, traffic from unique IP addresses was in the thousands.

Challenge: Create buzz and awareness of the event featuring keynote speaker Al Gore. Draw a large audience and engage faculty, staff and students in the active discussion of greenhouse gas reduction.

Results: Nearly 15,000 attendees flocked to Harvard Yard to learn more about the initiative, sign recycling pledges and gain deeper understanding of the University's goal to reduce greenhouse gasses.

Production notes: The poster was produced on 100% recycled material approved by the FSC (Forest Stewardship Council), a concern that manages strict environmental standards and socially responsible practices at every link in the production chain.

Challenge: Inform global EMC Velocity Partners (EMC technology resellers) about the re-introduction of this small- to medium-sized business storage system. Provide selling assets in multiple languages for global distribution.

Results: Global adoption of the kit form factor and added opportunities for promotions with key partners. This work won a 2008 Summit Marketing Effectiveness Award.

Production notes: An enclosed flash drive included selling assets in nine different languages.

Challenge: Inform and motivate global EMC Velocity Partners (EMC technology resellers) about the game-changing capabilities of this midrange storage system. Provide selling assets in a way that enable immediate global distribution.

Results: Instant awareness and selling opportunities created among Velocity Partners. This campaign will be completed in late 2008.

Production notes: A CD with a robust GUI included selling assets in nine different languages. The cover included a bellyband for easy open and closure as well as a foil stamp for uniqueness.

Challenge: Engage and motivate EMC velocity Partners to sell the newly launched CX4.

Results: Incredible traction within weeks of the promotion. Final sales are yet to be determined.

Challenge: Create buzz among sales professionals to achieve quota and wrap an identity around two destinations for America and EMEA sales.

Results: Rave reviews from the client, attendees and staff who worked the event.

Challenge: Deliver comprehensive product information and top-level battle cards to 10,000 HP and Microsoft sales professionals for a North-American sales meeting (in an extraordinarily tight time-frame).

Results: The sales force was able to activate partnership opportunities and direct sales at a pace 42% higher than the quarter prior to the sales meeting.

Challenge: Introduce an up-and-coming software provider.

Results: An award-winning identity, collateral and Web site that has the market and telecommunications world abuzz.

Challenge: Eliminate the confusion and inconsistency of existing Partner materials and roll out a cohesive brand and look/feel to re-engage Velocity Partners.

Results: Partners responding to the kit consistently reconnect with EMC when there are quarterly updates. Partner engagements and sales have increased dramatically since the rebranding.

Challenge: Create buzz among sales professionals to achieve quota and create a consistent and fun set of event materials.

Results: Rave reviews from the client, attendees and staff who worked the event.

Challenge: Build an entire event from start to finish and support the event marketing team with audience acquisition, Web site, sponsor packages, booths, and every measure of on-site materials.

Results: Since 2004, we’ve helped EMC World grow from about 2,000 attendees to nearly 10,000 in 2008.

Challenge: Create buzz and fill seats at this event to support Compassionate Care ALS and MDAA/ALS Center at UMass Memorial Medical Center. The organizers wanted to balance fun and excitement with sophisticated elegance. The bottom line was the need to attract deep pockets and raise a lot of money.

Results: The host facility, Tatnuck Country Club in Worcester, MA, was filled beyond capacity with the audience spilling over into an adjoining tent, erected for the event.<

Production notes: A swatch of denim was adhered to a textured paper with the simple appeal: Wear Blue. Bring Green.

Challenge: Generate awareness and traffic in eastern Massachusetts for this new entity offering a unique model for buying and selling homes.

Results: Fairly weak response amidst the housing/financial market turmoil of Fall 2008. The mailers earned a 2008 Summit Marketing Effectiveness Award and a 2008 Graphic Design USA Award.

Challenge: Create a brand identity for this struggling non profit organization.

Results: A new logo, Web site and raving fans flocking to the theatre for performances. This work won a 2008 Graphic Design USA Award.

Challenge: It’s a new year! Stand out in a crowd. Develop a unique set of materials to separate Northeastern’s offering apart from the rest of the ordinary collegial fulfillment pieces.

Results: The client was overjoyed. Reaction among internal departments and the world at large was positive. Students commented on how easy the catalogs were to navigate. Unfortunately, we have no quantifiable evidence to reinforce the tremendous success of this program.

Challenge: Create awareness of the internal Harvard employee Web site as a gateway to access fringe benefits and build a sense of community.

Results: During a time of economic decline, the campaign reinforced a sense of community and benefits appreciation among Harvard employees. Site queries from internal IP addresses increased dramatically during the campaign and decreased only slightly upon completion, maintaining higher levels than prior to launch. This work won a Summit Award for Creative Excellence.

Challenge: In previous years the department’s fulfillment pieces were one-off and inconsistent. They sought to build consistent brand elements and present a more cohesive, business-like aura.

Results: The client was pleased and subsequent campaigns were easily made consistent. This work won a 2008 Graphic Design USA Award.

Challenge: Introduce a new program, The Fletcher LL.M. in international law, to professional-level individuals. Attract an elite inaugural class.

Results: While being incredibly selective, the program aims to have 30-35 students by year three. The inaugural class included 23 students. This work won a Hermes Creative Award.

Challenge: Thank donors and attract new donors for this foundation that funds the community college.

Results: Record-setting donations from past graduates and the corporate community.

Challenge: Create a system of communication devices that give the five college campuses flexibility and consistency when fundraising.

Results: Developed a group of communications that offered different looks for each campus while staying true to the HACC brand.

Challenge: Develop a campaign to drive new students to the Web site and/or use a response card to get a fulfillment piece.

Results: Overwhelming response from mid-career professionals seeking an intense curriculum.

Challenge: Inform the University about changes in data security laws in Massachusetts while creating a buzz of data responsibility among the 16,500 faculty and staff.

Results: Immediate reduction in the reporting of lost laptops and data.