Environmental Compliance Services, Inc. (ECS), saw a surge in business for its geothermal consulting and installation services. The company was ready to spin off a geothermal division, and needed to name it and then come up with a visual identity.

Using HB's naming methodology crafted from experience with several similar projects, members of the HB team helped ECS through a process designed to arrive at the perfect name.

“The HB team guided us through an intensive name development process for our geothermal group,” said Doug McVey, CFO, ECS. “While the process could have been drawn out and difficult, HB’s methodology kept us on track and helped us arrive at a name that works on many levels: Terraclime Geothermal. We look forward to the branding and publicity work to come.”

The design team then worked with Terraclime to create a logo reflective of both the company personality and its capabilities. Stay tuned to learn more about Terraclime in the press, as the company now works with HB's PR team to publicize its technology and experts.

Challenge: Develop a brand identity for this emerging e-bike company marketing to corporations and universities.

Results: Logo approved and launch materials on their way... Stay tuned.

Challenge: Create buzz and awareness of the event featuring keynote speaker Al Gore. Draw a large audience and engage faculty, staff and students in the active discussion of greenhouse gas reduction.

Results: Nearly 15,000 attendees flocked to Harvard Yard to learn more about the initiative, sign recycling pledges and gain deeper understanding of the University's goal to reduce greenhouse gasses.

Production notes: The poster was produced on 100% recycled material approved by the FSC (Forest Stewardship Council), a concern that manages strict environmental standards and socially responsible practices at every link in the production chain.

Challenge: Gain coverage and create awareness of clean-energy and environmentally-focused event through radio and print advertising.

Results: Huge crowds and positive feedback helped to educate the public about the importance of being environmentally conscious.

Challenge: Create a new look for this nanotechnology company.

Results: Increased awareness, helping to grow the business and re-define its position in the nanotechnology space.

Challenge: Use the Solar International Conference 2008 to create a compelling, buzz-generating campaign that raises awareness of Sungevity as a force in the solar industry. Work with the fact that Sungevity’s reach is limited to Northern California, but that awareness is important as the company prepares its offering for a national launch.

Solution: Draw event participants’ attention on simplifying the convoluted application process for state grants and subsidies for solar energy solutions. Make it clear that Sungevity is promoting a solution, and is a name to remember in the solar industry.

Production Notes: Using a contortionist placed in strategic locations at the event, crowds are drawn in and entertained while being asked to join in and lobby the state for simplification – in this case pushing for electronic signatures on grant and subsidy applications. Contortionists hand out cards between acts, asking audiences to log in at www.sungevity.e-sigs.com, where they can electronically sign the appropriate petition. Attendees can also use their mobile phones to text the keyword "esignature" to digitally sign the petition to make solar simpler. The Sungevity name is well publicized as a helpful force in the industry, without any specific offering, and setting the stage for future communication. In addition, the Web site is used to collect important data for research and marketing insight, and petitioners are asked if they are willing to receive information from Sungevity in the future.

Below: The contortionists practice outside the San Diego Convention Center, filmed by Random TV’s cameraman.