Environmental Compliance Services, Inc. (ECS), saw a surge in business for its geothermal consulting and installation services. The company was ready to spin off a geothermal division, and needed to name it and then come up with a visual identity.

Using HB's naming methodology crafted from experience with several similar projects, members of the HB team helped ECS through a process designed to arrive at the perfect name.

“The HB team guided us through an intensive name development process for our geothermal group,” said Doug McVey, CFO, ECS. “While the process could have been drawn out and difficult, HB’s methodology kept us on track and helped us arrive at a name that works on many levels: Terraclime Geothermal. We look forward to the branding and publicity work to come.”

The design team then worked with Terraclime to create a logo reflective of both the company personality and its capabilities. Stay tuned to learn more about Terraclime in the press, as the company now works with HB's PR team to publicize its technology and experts.

The 15-40 Connection was well-launched by the time its founders came to Hart-Boillot for help creating a visual identity. Designed to raise awareness about the dismal progress in five-year survival rates among cancer victims between the ages of 15 and 40, the organization aims to stimulate earlier diagnoses through increased awareness to help close this ”shocking gap.”

Challenge: Develop messaging and an all-encompassing brand for the many medical offerings available at Marino.

Results: A strong messaging structure and visual brand that instantly launched Marino into the forefront of Boston-area integrative health care.

Challenge: Create buzz among sales professionals to achieve quota and wrap an identity around two destinations for America and EMEA sales.

Results: Rave reviews from the client, attendees and staff who worked the event.

Challenge: Introduce an up-and-coming software provider.

Results: An award-winning identity, collateral and Web site that has the market and telecommunications world abuzz.

Challenge: Eliminate the confusion and inconsistency of existing Partner materials and roll out a cohesive brand and look/feel to re-engage Velocity Partners.

Results: Partners responding to the kit consistently reconnect with EMC when there are quarterly updates. Partner engagements and sales have increased dramatically since the rebranding.

Challenge: Create buzz among sales professionals to achieve quota and create a consistent and fun set of event materials.

Results: Rave reviews from the client, attendees and staff who worked the event.

Challenge: Build an entire event from start to finish and support the event marketing team with audience acquisition, Web site, sponsor packages, booths, and every measure of on-site materials.

Results: Since 2004, we’ve helped EMC World grow from about 2,000 attendees to nearly 10,000 in 2008.

Challenge: Create a new look for this nanotechnology company.

Results: Increased awareness, helping to grow the business and re-define its position in the nanotechnology space.

Challenge: Create a brand identity for this struggling non profit organization.

Results: A new logo, Web site and raving fans flocking to the theatre for performances. This work won a 2008 Graphic Design USA Award.