Hart-Boillot Wins Sterling Network Group

WALTHAM, Mass. – November 4, 1999 – Waltham-based Hart-Boillot, a full-service marketing agency working in technology and consumer markets, today announced that it has been officially named Agency-of-Record for Sterling Network Group, the leader in development and deployment of next-generation networks for service providers and other data carriers. Initially, Hart-Boillot will perform a complete redesign of Sterling’s graphic identity, in addition to rewriting and designing Sterling’s collateral pieces and description sheets.

“This account beautifully matches our core competencies as we continue to
bridge the gap between technology and consumer markets,” said Kevin Hart, VP
and Creative Director for Hart-Boillot. “We’re both high-growth, employee-owned companies, and we could immediately relate to each other’s ethics and business goals.”

“We selected Hart-Boillot not only because of the company’s creative expertise and experience in our market, but also because of the character of the company,” said Joseph Nahil, Senior VP of Corporate Communications, Sterling Network Group. “Like Sterling, Hart-Boillot is young and hungry, and willing to break traditional barriers to make business more efficient and effective.  It was also important to have an agency with full-service capabilities, should we ever need additional help in public relations, advertising and media placement.”

Sterling Network Group designs and delivers multi-service networks for clients with data-intensive requirements.  The company primarily serves Internet Service Providers, data carriers and enterprises with high-performance data needs such as
e-commerce and large Internet or Intranet usage.  Its customers include RCN, Commonwealth Telephone, Aspen Technologies, Network Plus and others.

Hart-Boillot performs graphic design, advertising and public relations for both domestic and internationals clients.  The principals were recently awarded two American Graphic Design Awards for Excellence in Communication and Graphic Design for advertisements targeting internet service providers (ISPs).

About Hart-Boillot, L.L.C.

Hart-Boillot was founded in 1999 as an employee-owned full-service agency for high-technology and consumer markets, serving both the business-to-business and business-to-consumer arenas.  Hart-Boillot’s clients include  Swedish real-time operating system maker Enea OSE Systems, New-England based Sterling Network Group, New Jersey-based Ariel Corporation, Waltham-based TechOnline, and Harvard University.

Hart-Boillot partners with Wakefield-based media house, MTM Company and Boston-based interactive group, Illumina Interactive www.illumina-interactive.com.  To learn more about Hart-Boillot, please visit our Web site at www.hartboillot.com, or call our switchboard at 781-893-0053.

About Sterling Network Group

The Sterling Network Group provides fixed-price consulting services to emerging service providers nationwide. Sterling is a market leader positioned to accelerate the growth of multi-service networks that will deliver 21st. century business applications.

Sterling has developed a unique On Time, On Budget delivery model to optimize clients’ time to market. Sterling Network Group was founded in July, 1988. The company is privately held, and a rapid regional expansion program is underway. More information on Sterling Network Group can be found at www.sterlingnetwork.com.

 

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