Hart-Boillot Grows with
Paul K. Guillow, Reflec USA and WSPA

Waltham, MA – September 18, 2002 – Hart-Boillot, LLC, a full-service marketing agency announces new relationships with three organizations: toy maker Paul K. Guillow, sports and utility-wear manufacturer Reflec USA, and the World Society for the Protection of Animals.

Paul K. Guillow, Inc., located in Wakefield, MA, has been manufacturing balsa wood model airplane kits and flying toys since 1926. The company’s extensive list of model airplanes includes the Fokker triplane, the Sopwith Camel of WWI, the P-51 Mustang and P-38 Lightning of WWII, and the modern day F-15 Eagle fighter. Guillow targets both the young and the young-at-heart with its model airplanes. Hart-Boillot is designing new ads for Guillow, including an ad for the company’s new X-Racer glider breaking in September, 2002. More information about Paul K. Guillow is available at www.guillow.com.

Reflec USA, based in Ashland, MA, manufactures and markets illumiNITEÒ sportswear and occupational clothing. The company has had a long-standing relationship with Hart-Boillot since its acquisition of Hart-Boillot client Glow Dog, but only recently hired Hart-Boillot as agency-of-record. Reflec manufactures clothing based on illumiNITE fabric, which is designed to reflect light directly back to its source. illumiNITE has won wide recognition with recreational athletes who wear it for performance and safety during the darker hours of the day, and with workers in numerous occupations, who wear it to protect themselves when exposed to motor vehicle traffic. Reflec USA is a fully-owned subsidiary of Reflec PLC, headquartered in the UK. For more information, visit www.illuminite.com or www.reflec.com.

Hart-Boillot has also earned the design work for the US branch of the World Society for the Protection of Animals (WSPA) in Framingham, MA. WSPA, with world headquarters in the UK, is known for its rescue work with animals caught in the midst of natural or human-made disasters. The organization performs rescue, educational and animal welfare work throughout the world, mostly focusing its efforts in developing nations. Hart-Boillot is currently redesigning WSPA's semi-annual newsletter. To learn more about WSPA, visit www.wspa-usa.org.

About Hart-Boillot, L.L.C

Hart-Boillot was founded in 1999 as an employee-owned full-service agency for high-technology and consumer markets, serving both the business-to-business and business-to-consumer arenas. Hart-Boillot’s clients include Harvard University, Hewlett-Packard, the TeleMessaging Industry Association, OutStart, Aviat Aircraft and others. Hart-Boillot partners with Wakefield-based media house, MTM Company and Conway-based interactive group, Relyon Media (www.relyonmedia.com). To learn more about Hart-Boillot, please visit our Web site at www.hartboillot.com, or call us at 781-893-0053.

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