Hart-Boillot Lands Interpeak for North American PR

Sweden-based Networking and Security Provider Chooses PR Firm for Technical Expertise and PR Philosophy

Waltham, MA – December 9, 2003 – Hart-Boillot, LLC, a full-service advertising and PR agency, announces that it is now the PR agency-of-record for Interpeak AB, the Stockholm-based networking and security software provider. Interpeak will use Hart-Boillot to create relationships and communicate with the North-American high-tech media in order to raise awareness and credibility with its partners and customers.

“Interpeak is working at the embedded level – making software used for networking and security in devices we take for granted, such as mobile phones and portable computers,” said Nicolas Boillot, President, Hart-Boillot, LLC. “They needed an agency that could understand their complex messages and communicate with a very sophisticated audience.”

“Hart-Boillot has proven its capabilities in both technical and consumer arenas,” said Ulf Olofsson, Marketing Director, Interpeak. “We partnered with them because their technical skills are what we were looking for, yet their breadth of experience in other markets makes them well rounded and highly capable of differentiating Interpeak from its competitors.”

Interpeak’s software solutions are helping companies to provide the secure networking solutions that will power the next generation of Internet-enabled devices such as mobile phones and handheld computers. With the proliferation of connectivity throughout the world, powerful and secure networking solutions are increasingly required. Interpeak’s software is already used in thousands of applications worldwide, and the company’s customers and partners include such worldwide giants as Green Hills Software, IP Infusion and OSE Systems.

Interpeak has entered into a retainer-based agreement with Hart-Boillot, with undisclosed fees.

About Hart-Boillot, L.L.C

Hart-Boillot was founded in 1999 as a full-service agency for high-technology and consumer markets serving both the business-to-business and business-to-consumer arenas.  Hart-Boillot’s clients include Harvard University, Hewlett-Packard, EMC, Fairchild Semiconductor, the Messaging Industry Association, OutStart, Aviat Aircraft, Vicor Corporation, and others. To learn more about Hart-Boillot, please visit our Web site at www.hartboillot.com, or call us at 781-893-0053.

 

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