Hart-Boillot Lands Stow Acres Country Club
for Branding and Advertising

Greater-Boston country club finds a hole-in-one with Hart-Boillot’s service, expertise and local market knowledge

WALTHAM, MA – May 10, 2004 – Hart-Boillot, LLC, a full-service advertising and PR agency, announces that it is now the agency-of-record for Stow Acres Country Club, a greater-Boston, 36-hole public golf course with top-rated golf school, golf shop, and full-service function area. Stow Acres is using Hart-Boillot to audit and hone its brand, enhance its media plan, and execute its advertising and collateral. The initiatives are intended to increase awareness and popularity with Boston-area golfers, draw more women golfers, and introduce more children to the sport.

A privately-owned public golf club, Stow Acres had never worked with an agency before. Realizing the increasing need to stay competitive at a time when prospective customers have less time, less money, and more choices, Stow recognized the need to consult marketing experts. “We don’t need smoke and mirrors to sell our product,” said Anne Spencer, marketing manager at Stow Acres. “We simply need help telling our story in the best way possible, consistently, to the right people, and without spending a fortune.”

“Clearly, Stow Acres has a lot to offer: two 18-hole courses, great conditions, top-rated golf school, friendly service, excellent facilities, and a beautiful setting,” said Jeff Abbott, Account Director for Hart-Boillot. “The problem was that they had been trying to do too much on their own and the results weren’t strengthening the brand.” In addition to reviewing and enhancing Stow’s identity, Hart-Boillot teamed up with long-time media partner MTM Company to adjust, re-negotiate and maximize Stow’s media strategy while simultaneously developing an all-new and ongoing print and radio campaign. Hart-Boillot looks forward to continuing to assist Stow throughout the 2004 golf season and beyond.

About Hart-Boillot, L.L.C

Hart-Boillot was founded in 1999 as a full-service agency for high-technology and consumer markets serving both the business-to-business and business-to-consumer arenas.  Hart-Boillot’s clients include Harvard University, Hewlett-Packard, EMC, Fairchild Semiconductor, the Messaging Industry Association, OutStart, Aviat Aircraft, and Vicor Corporation. To learn more about Hart-Boillot, please visit our Web site at www.hartboillot.com, or call us at 781-893-0053.

 

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