Hart-Boillot Wins Clinton Savings Bank and The Walker Home and School

Waltham-based agency grows with new advertising and PR clients

WALTHAM, Mass. – June 1, 2005 – Hart-Boillot, LLC, a full-service advertising and PR agency, announces that it is now the public relations agency-of-record for Clinton Savings Bank, a local community savings bank, and is performing a brand audit for The Walker Home and School (Walker), a non-profit organization based in Needham, MA.

Clinton Savings Bank offers its communities access to a broad range of financial products through its five full-service branches. Hart-Boillot will work closely with Clinton Savings Bank to build and maintain a strong public relations campaign aimed at increasing awareness of the bank’s activities, particularly its community-focused initiatives and its ever-growing financial product portfolio.

“We wanted a PR firm that is willing to go the extra distance without needing a multinational client to make it happen,” said Ellen J. McGovern, Assistant Vice President/Marketing Director of Clinton Savings Bank. “Hart-Boillot offered the expertise we needed to increase visibility with our constituents, while working within a reasonable budget.”

The Walker Home and School provides a range of services through its programs and locations to emotionally, behaviorally, and learning-disabled students and their families. Walker’s clients range in age from three to twenty-two years of age. Walker will use Hart-Boillot to audit and hone its brand identity and create a marketing and communications plan. The initiatives lay the groundwork for increasing awareness of Walker and its programs among a number of different constituencies across the country. “The Hart-Boillot team brings a fresh perspective and its ideas will help elevate our messaging,” commented Andi Brown, Director of Institutional Advancement for Walker.

“Walker faces the challenge of unifying the impression it offers a large number of constituencies,” said Nicolas Boillot, President of Hart-Boillot. “The final project outcome, a brand identity guide and marketing and communications plan, will help Walker ensure wide understanding of what it is and what it does – both within and outside of its facilities.”

About Hart-Boillot, L.L.C

Hart-Boillot was founded in 1999 as a full-service agency for high-technology and consumer markets serving both the business-to-business and business-to-consumer arenas.  Hart-Boillot’s clients include Harvard University, Hewlett-Packard, EMC, Fairchild Semiconductor, the Messaging Industry Association, OutStart, Aviat Aircraft, Vicor Corporation, and others. To learn more about Hart-Boillot, please visit our Web site at www.tellitwell.com, or call us at 781-893-0053.

 

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