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Hart-Boillot Selected to Design New Brand Identity for the Marino Foundation for Integrative MedicineWALTHAM, Mass. – April 22, 2008 – Hart-Boillot, an advertising and public relations agency specializing in medical, biotech, high-technology and educational markets, announced that it has been selected to develop a new brand and visual identity for The Marino Foundation for Integrative Medicine. The initiative will begin with a brand audit and development of brand attributes as a basis for crafting the organization’s core messaging. Based on the findings from the brand audit and the organization’s current messaging, Hart-Boillot will then create the organization’s new visual identity and marketing communication materials. The Marino Foundation currently runs two centers dedicated to the integration of alternative and traditional medical practices. Located in Cambridge and Wellesley, these two locations have seen extraordinary success, and are currently growing with 100 new patients each week. “This branding initiative offers Hart-Boillot the opportunity to participate in a project that reflects an important regional and national issue,” said Nicolas Boillot, Managing Partner, Hart-Boillot. “American culture is increasingly open to blending the best of western medicine with proven alternative therapies. Marino is on the cutting edge of this integration, setting new standards for ‘wellness care’ that will have great impact on patients and families across the nation. It’s a privilege to be able to help this leading organization present itself to the world.” About Hart-Boillot About The Marino Foundation ### |
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