Case Study: Confirmit
About Confirmit
Based in Oslo, Norway with offices in London, New York, and San Francisco, Confirmit’s enterprise feedback management (EFM) software enables companies to collect and integrate data from across the organization to gain insight into customer experience, market dynamics, and business performance. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, StatoilHydro, Symantec and Virgin Media.
Business Challenge
As Confirmit looked to expand its business in the United States, it needed a marketing and PR partner that could introduce the company to key media and analyst influencers and successfully reach new customers with targeted public relations results.
Considered a “European” company, Confirmit had faced challenges in establishing its North American presence in the past and was eager to work with a partner that could help put its name on the US map.
Hart-Boillot Strategy
Hart-Boillot quickly got to work introducing the company to key North American editors and analysts via one-on-one briefings. These sessions were designed not only to introduce reporters to Confirmit and the EFM market, but also to illustrate the power and effectiveness of Confirmit’s technology through customer success stories. By building the initial PR launch campaign around customer case studies, Hart-Boillot was able to quickly establish Confirmit as a legitimate leader in the EFM space and build instant credibility with reporters.
Results
Within the first three months of the relationship, Confirmit’s customer case studies were referenced by numerous publications across US-based vertical industry and customer care-focused publications. Hart-Boillot also secured multiple opportunities for Confirmit to establish its position as a US industry thought leader through podcasts and executive authored bylined articles.
Key media and analyst coverage include:
Based in Oslo, Norway with offices in London, New York, and San Francisco, Confirmit’s enterprise feedback management (EFM) software enables companies to collect and integrate data from across the organization to gain insight into customer experience, market dynamics, and business performance. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, StatoilHydro, Symantec and Virgin Media.
Business Challenge
As Confirmit looked to expand its business in the United States, it needed a marketing and PR partner that could introduce the company to key media and analyst influencers and successfully reach new customers with targeted public relations results.
Considered a “European” company, Confirmit had faced challenges in establishing its North American presence in the past and was eager to work with a partner that could help put its name on the US map.
Hart-Boillot Strategy
Hart-Boillot quickly got to work introducing the company to key North American editors and analysts via one-on-one briefings. These sessions were designed not only to introduce reporters to Confirmit and the EFM market, but also to illustrate the power and effectiveness of Confirmit’s technology through customer success stories. By building the initial PR launch campaign around customer case studies, Hart-Boillot was able to quickly establish Confirmit as a legitimate leader in the EFM space and build instant credibility with reporters.
Results
Within the first three months of the relationship, Confirmit’s customer case studies were referenced by numerous publications across US-based vertical industry and customer care-focused publications. Hart-Boillot also secured multiple opportunities for Confirmit to establish its position as a US industry thought leader through podcasts and executive authored bylined articles.
Key media and analyst coverage include:
- 1 to 1 Magazine, “Airmiles Gains Incremental Revenue by, Well, Asking for It”
- Bank Technology News, “Customer Feedback: Will Egg’s Research Tactics Hatch at Citi?”
- Manufacturing Business Technology, “Automated Survey Gets in Attitude Adjustment, Revealing Customer Satisfaction Levels.”
- Business Intelligence Network, Podcast interview of Gary Schwartz, Confirmit Vice President of Product Marketing,
- Forrester Research, “Inquiry Insights: What’s Bugging Market Researchers,” Brad Bortner, October 2007.
