With the direct and indirect costs of oil-based energy climbing fast, the world is poised for a sea change in energy production and consumption. Hart-Boillot focuses on the renewable energy/clean-tech supply chain, branding and publicizing products and services that offer promise to a world focused on getting the greatest in clean-technology developed and deployed. Direct energy producers, such as companies creating energy from wind, photovoltaic or geothermal technologies, regularly dominate the media limelight. However, the supply chain that either helps those companies function or fulfills other critical roles in the clean-tech arena, is no less deserving of media attention. Depending on your business model and goals, appropriate media might include broad-ranging business media targeted at investors and consumers, or highly-targeted media focused on manufacturers or other unique audiences, such as builders, architects, municipalities, or governments. Getting the right media attention is never the same for every company – let us help you generate the kind of coverage that will make the most difference to you and your business goals.

The education marketplace is fiercely competitive and complex. Whether you’re a community college targeting regional students, a renowned university introducing an international law program, a multi-campus university communicating to internal audiences or a prep school seeking positive media attention, you need a concise, well-crafted story.

Hart-Boillot has extensive experience in understanding the unique challenges of educational institutions and helping develop compelling stories that move target constituencies with words and images. The agency’s successes include projects for clients such as Northeastern University, Harvard University, Middlebury College, Wilbraham & Monson Academy, Harrisburg Area Community College and others.

Activities in the health and life sciences fields require continuous attention to numerous elements of a rapidly shifting landscape:

• Technology and markets that change very quickly;
• A constantly shifting regulatory environment;
• Target audiences that range from concerned consumers to highly-educated and discriminating physicians, other practitioners, technicians and healthcare executives;
• New trends and new competitors that can emerge without notice;
• Legal restrictions that create pitfalls as much as they provide guidance;
• Breaking industry news that requires immediate action.

Whether the market segment is medical instruments, pharmaceuticals, automation software, managed care or consumer healthcare products, Hart-Boillot successfully works with clients to navigate the shifting landscape, anticipate opportunities and swiftly execute communication initiatives for maximum business impact.

Whether our clients are bringing to market revolutionary new technologies or simply adding to an already solid portfolio of products or services, a successful marketing campaign begins with effective communication. Complex technologies require a marketing and communications team capable of effectively speaking and writing about these technologies. Such communication can range from thoughtfully crafted collateral to strategic public relations campaigns targeting the nation’s top news outlets and technical publications.

Hart-Boillot’s work in the technology arena includes hardware, software, and information technology. Within these areas, we have helped clients in the business intelligence and customer relationship management markets, as well as data networking, security, storage, virtualization, VoIP, and wireless systems.