Beyond Hart-Boillot’s Flight Plan™ methodology to ensure on-strategy marketing and communications campaigns, we offer a number of systems designed to maximize results in specific situations, including audience acquisition for events, public relations for events, PR for emerging companies or technologies, and the audit or creation of a brand.

MediaFlight™ Emerge

Our proprietary MediaFlight™ Emerge system is designed to achieve long-term media coverage goals for emerging companies or products in the B2B arena. Our approach incorporates the latest communication and measurement technologies to ensure that our clients’ campaigns stay on track during the path to increased coverage. 

MediaFlight Emerge was designed to work for companies or new product launches where budgets are tight at first, yet increase as the new company or product gains traction in its markets. Media Reach’s long-term approach ensures consistent growth in media exposure that stimulates and mirrors growth in sales and revenues.

MediaFlight™ Event

Clients turn to us when they need to maximize event-specific media coverage. MediaFlight™ Event, a Hart-Boillot media exposure program designed specifically for events, powers this type of outreach and includes a series of specific milestones, starting as early as 18 months before the event. Our multi-pronged approach guides companies towards maximum positive media exposure for their event, culminating in real-time coverage during and immediately after the event.

BrandFlight™

This is a system for understanding your existing brand perceptions and your desired brand perceptions – and bringing those two things together.

Think of your brand as two circles – one circle represents your idea of what your brand is (or should be); the other circle represents reality – the true perceptions and experiences of your brand. BrandFlight™ is a system for bringing those two circles into alignment.

BrandFlight commences with an in-depth research and discovery phase, designed to uncover the existing brand attributes and perceptions, the desired brand attributes, and the gaps that separate the two. Depending on the nature of the product or service being investigated, Hart-Boillot relies on tools such as surveys, interviews, and market analyses during this phase.

BrandFlight closes the gap between the current and desired brands. It is designed to lead to useful recommendations specific to communications tools and vehicles that will ensure that the new brand platform reaches all key audiences and stakeholders.

EventFlight™

Hart-Boillot’s comprehensive EventFlight™ system is designed to manage the development and execution of all components required to properly market your event, from initial audience definition and acquisition to the on-site experience.

Whether an event exists to garner interest and loyalty from 5,000 IT professionals, or to bring together and impress three dozen CEOs, Hart-Boillot provides the expertise to attract the audience and make the event shine. Hart-Boillot’s EventFlight system will help you to work through the messaging, marketing and experiential components from the ground up, ensuring that your event delivers the greatest outcome for your investment.